Where markets meet.
We start or acquire businesses and real estate to
connect them across industries.
Cross Market Management
is a Texas-based fund management company built on this principle: businesses grow when their markets intersect.
We acquire proven, established companies across multiple industries, strategically cross-pollinate their customer bases, vendor credentials, and service capabilities, and launch de novo ventures purpose-built to capture opportunities within the portfolio.
From service companies and commercial real estate to healthcare and wellness, every business we add is not just a standalone investment, it is a cross market for what is already in the fund. A successful company gains access to new customers from the special purpose vehicles within the fund. A brand-new venture launches with a built-in customer base.
As a member, you select the deals that align with your goals and see exactly where your money works. This is Cross Market Fund: Where markets meet.
Meet the Team
John Lay
Compliance & Investor Relations
Professional Background
John Lay is the Principal of Three Circles Agency, and one of the managers at Cross Market Management Company. He embodies a results-oriented philosophy: "We don't advise from afar. We build beside you." With over two decades of hands-on business leadership, John has navigated mergers, acquisitions, business sales, and profitability transformations across diverse industries. His track record demonstrates an ability to execute high-stakes deals, optimize operations, and unlock value, making him a trusted partner for organizations seeking accelerated growth and exit readiness.
Role at Cross Market Management Company
John embeds himself directly within marketing operations, influencing outcomes. His leadership is felt by transforming promotion from a cost center into a core competitive advantage.
Dr. Davey M. Perrin
Healthcare Leadership & Clinical Operations
Professional Background
As co-founder and CEO of Bluebonnet Family Medicine Health & Wellness Clinic, she has mobilized cross-functional teams across clinical, operational, and regulatory functions to deliver preventive care at scale, driving durable value through structured program design, digital-health adoption, and payer-alignment. Demonstrated metrics include revenue growth of 20% year-over-year, while increasing EBITDA margin, and patient-volume growth from 0 to 550 visits weekly. Her model integrates conventional family medicine with evidence-based integrative therapies to optimize outcomes and adherence.
Role at Cross Market Management Company
As an experienced healthcare professional, Dr. Perrin oversees the healthcare real estate investments and healthcare related opportunities.
Michael Bomer
Engineering & Operational Systems
Professional Background
Michael Bomer is a seasoned career engineer with a proven track record at Caterpillar, a global leader in heavy machinery renowned for its unwavering commitment to precision engineering, operational efficiency, and high-performance execution under demanding conditions. Over his tenure at Caterpillar, Mike honed expertise in estimating, designing and optimizing complex systems that deliver reliability, cost efficiency, and scalability.
Role at Cross Market Management Company
As a key operational leader, Mike is spearheading initiatives to streamline processes and architect scalable systems that support operations with the goal of increased margins and quality.
Velvet Lay, LMT
Business Cross Pollination
Professional Background
Velvet is an experienced and licensed massage therapist and wellness operator who blends advanced training with client-specific outcomes. As a master-level practitioner with thousands of hours of experience and ongoing professional development, she brings a disciplined, data-informed approach to treatment planning. Her practice has delivered consistent growth and retention, while to increasing average revenue per visit, improving repeat visit rates, and higher client lifetime value via integrated wellness services for over fifteen years. Velvet adheres to all licensing, liability, and professional standards, maintains documentation and quality-control processes, and actively seeks cross-selling opportunities to broaden market.
Role at Cross Market Management Company
As an entrepreneur who thinks across several verticals towards a target, Velvet is capable of visualizing and explaining the implications of complex business relationships in an honest and transparent manner.
How Cross Market Fund Works
The Cross Market Model in Four Steps
1. Acquire Proven Businesses
We identify and acquire established, successful companies with strong reputations, loyal customer bases, and consistent revenue.
2. Cross-Pollinate Markets
Once inside the portfolio, each business gains access to the customers, vendor credentials, and service channels of other ancillary businesses in the fund. Commercial relationships open residential doors. Healthcare patients discover wellness services. Service clients connect to new providers. Markets that were previously siloed now feed each other.
3. De Novo Companies
When we identify a service gap or untapped opportunity within the portfolio's existing customer base, we build a new company from the ground up with a critical advantage most startups never have: a built-in customer base.
4. Develop Strategic Real Estate
We acquire land and develop purpose-built commercial properties designed to house portfolio businesses and generate additional rental income.
Your Role as an Investor
Cross Market Fund presents each curated opportunity (acquisitions, de novo ventures, and real estate developments) directly to its members. You choose the deal.
You are never blindly pooled into a strategy you did not select. You receive detailed reporting, annual K-1 tax schedules, and visibility into every investment. You see where your money works.
10th
Experience
The Concentric Circles
With every new business added, acquired or built:
More customers become accessible across verticals
More vendor credentials unlock commercial opportunities
More revenue streams reduce risk through diversification
Pages
Information
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Investments in Cross Market Fund LLC are offered exclusively under exemptions from registration under the Securities Act of 1933, as amended, and applicable state securities laws. Interests in the Fund are available only to investors who meet the qualifications set forth in the Fund's offering documents, which include status as an "accredited investor" as defined under Rule 501 of Regulation D of the Securities Act of 1933. By accessing investment-related content on this website, you represent that you are evaluating this information for your own account and that you meet the applicable investor qualification standards, or that you are a licensed professional advisor acting on behalf of a qualified client.
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